Tic Tac Chewy! - "Soft on the Inside" Campaign

Tic Tac Chewy! is introducing the world to its softer side with “Soft on the Inside.” Working with the team at 16 Bars, Translation Media, and director Danielle Shapira, we produced four spots that gave hard exterior candy-lovers a glimpse of their soft sides. We built 4 environments, with four totally different vibes, giving this campaign a wide feel while staying specific to the core message.