Principal Financial - Coach Cal

Working with Coach Cal of Kentucky University basketball and ESPN Creative Services, we wanted to bring an authenticity and humanity to the legendary coach. The campaign is “Expert Behind the Expert” and our goal was to give the viewer a glimpse into Coach Cal’s world, see who he goes to for support, and tell the story of why it’s important to have someone you trust you can turn to. This spot played on national television surrounding the NCAA basketball season, through March Madness.