Nike Sportswear Campaign
Working with Matte Black, we created a series of films that would introduce Nike’s new Sport Pack Collection. Six artists were asked to redesign the classic Nike Sportswear logo with their own aesthetic. Our film pieces dive into their process as well as highlight the new apparel.
The video assets were released in a staggered manner throughout various social media platforms, spreading wide to the millions of followers gathered by the six artists and of course Nike, Nike Sportwear, and LA Nike.
ClientNikeAgencyMatte BlackServicesPost-Production
Artist Features
Looking at the six different logos, it's clear each artist contributed a different style. We sought to dive a little deeper and share with the audience the artists' WHY and how Nike inspires them to create.
