Into the Spotlight - DJ Uiagalelei
“Into The Spotlight” is a half-hour documentary following the historic high school championship of DJ Uiagalelei, 2019’s No. 1 pro-style and No.1 overall quarterback. The doc follows Uiagalelei throughout his senior season at St. John Bosco, one of the nation’s most elite high school football programs. The film includes interviews with Tennessee Titan Adoree’ Jackson and Washington Football Team’s Peter Richardson. Viewers will get a close-up look at the training and support system behind the country’s No. 1 high school QB.
Premiering on Fox Sports West and Prime Ticket in 2020, the documentary is now available to stream on Amazon Prime.
In 2021, “Into the Spotlight” was nominated for an L.A. Area Emmy in the category of Independent Programming. See the announcement on Deadline.
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TypeDocumentaryServicesStrategy, Full Service Content Production, Social Media
Marketing Rollout
To market “Into the Spotlight,” we created a hero trailer that was then cutdown into many lengths, aspect ratios, and messages that were shared across the internet. Optimizing for each social media platform, we were able to maximize reach.
DJ Uiagalelei Commits to Clemson
In 2019, DJ Uiagalelei was, according to many outlets, the #1 high school quarterback recruit in the country. We partnered with him to create a video announcing his college commitment to Clemson University. The “commitment announcement” has become a must-have for high school athletes, sharing their commitments on their social media accounts to their fans. For DJ, we wanted to go above and beyond to set him up for viral buzz as the entire high school and NCAA football community has been waiting anxiously to hear his decision.
DJ's Teaser Drop
This piece was designed to drop on all of DJ’s social channels, informing his audiences when he was going to make his announcement. Within 2 days, this teaser video was viewed over 240,000 times on Twitter and 91,000 times on Instagram.
