Hourglass Cosmetics
Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Focusing heavily on retail and ecommerce, we have partnered with Hourglass on many projects, ranging from retail media builds to Instagram story campaigns.
ClientHourglass CosmeticsServicesStrategy, Full Service Content Production, Social Media
Campaigns
Hourglass has many verticals, strategies, and audiences, so their content needs to be unique, but also consistent throughout the entire brand and every vertical. It has been a blast working with their talented team behind-the-scenes, as well as the models in front of camera, like Rosie Huntington-Whiteley.
Retail Tutorials
To pair with a retail store opening, these tutorials were created to engage the visitors in real-time as they were shopping the store. Live makeup artists were also applying these "looks" to customers in-store.
Product Option Features
A natural need for any cosmetic's company is highlighting the different product offerings. For many of Hourglass' products, we have built out individual pieces highlighting specific features, such as color, style, and on a variety of models. In this example, we created features for 4 new shades Hourglass released.
Instagram Stories
Turning the Instagram story format on it's head, we created a scrolling tutorial that leads the viewer through all the steps and products needed for a particular look. Scrolling the footage vertically guides the user through a very different experience than they are used to, catching their attention, while also delivering value and a product offering.
