Reign Energy - "Fuel Your Reign" Campaign
Working closely with Vitro Agency, we created a high energy campaign for Reign Energy. The marketing historically at Reign has been heavily geared towards people who “live” in the gym, leaning into the gym lifestyle to promote their drink. Our approach expanded Reign’s audience, featuring a DJ, an Athlete (featuring Teófimo López), and a Gamer. The concept revolved around high active people, using Reign between their “daily life” and their “active life.” We created many parallels between our characters and the branding Reign has become known for, making sure we featured workouts within our three storylines. The campaign was a hit and attracted the strategized attention,
ClientReign EnergyAgencyVitro AgencyServices Strategy, Full Service Content Production, Social Media, Photography
DJ
Being a DJ is often glamorized as just a big party, but it takes serious work. It’s active, you have to be focused, and your body has to be in shape to perform at the highest level.
Teó
Boxing is both daily life AND active life for former unified lightweight world champion Teófimo López. The boxer grinds, and Reign is there to fuel him.
Twitch
eSports has completely taken off over the last 10 years, and Reign is used by many gamers to keep their fuel up and focus dialed. We featured Anthony Hamilton Jr., a basketball player who is famous for his dunks.
