The Dual

Battling back and forth, our kickboxers follow the same kickboxing class, trying to out-do the other. Fight Camp meets your skill level where you are at and helps all boxers grow.

Fight Camp - Kickboxing Campaign

Fight Camp introduced a new set of Kickboxing classes to their extensive boxing library, so they came to us to create the spots. Kickboxing is a very high-action sport that Fight Camp users may be attuned to, but may not have experience with. We leaned into special effects, camera tricks, and extremely active kinetic motion to capture the energy of a kickboxing class. Whether by yourself, or competing against friends in different cities, Fight Camp provides an incredible workout.

 

ClientFight CampServicesStrategy, Full Service Content Production

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The Trio


Looking to specifically gamify the piece, we leaned into the video game elements of visual and sound design to really bring this concept home. It’s a battle from the beginning and Fight Camp gives you the edge.

The Single


Fight Camp is an incredible tool to create community within the comfort of your own home. Even though you are working out alone, you feel like you’re being personally trained as you interact with the coach.

Behind-the-Scenes


Production happened safely during Phase 3 of the Covid-19 quarantine. We took all the necessary precautions and held a safe set, reducing personnel and minimizing our footprint.