Essentia Water - "Made For" Campaign

The Essentia Water 2 Gallon Box is a unique product that opens up the possibilities wide. We developed a campaign around three different ways the 2 Gallon Box can be used, in a high-movement, well-hydrated lifestyle. Since this was a new product type in the Essentia ecosystem, special emphasis was placed on the “character” of the box, it is a part of our lives in a way that embeds itself into our lives.