Arbys - Tailgate Meal

Arby’s new Tailgate meal needed to make a splash for the football season, so working with Desmond Howard, former NFL player, Heisman Winner, and current analyst on College GameDay, we brought the Tailgate to the living room. Leaning into the practical, we built sets and camera moves that not only served as a funny visual gag, but pushed the storytelling in every aspect.