American Airlines - "Welcome Back" Campaign


American Airlines needed a campaign that spanned the globe, so RW2 tapped our shoulder to be the West Coast unit. We worked exclusively with Los Angeles International Airport, receiving access to the airstrip, lounges, gates, and airplanes. We had to work efficiently, while also maintaining the high production value of American Airlines. Director Robert Nyerges did an amazing job realizing the vision of the Crispin Porter Bogusky team, while working closely with the RW2 team.

ClientAmerican AirlinesAgencyCrispin Porter BoguskyProduction
Company
RW2
ServicesProduction Services

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Souvenir


With 3 units across 3 continents, it was important that the creative direction was on point

Tourist


The creative based on the concept of returning back to the things we love about travel

Clothes


Family and friends were highlighted in part of the traveling experience as the world as a whole returned to traveling