Instacart - This and That Campaign
Instacart wanted to showcase their partnership with Publix with a fresh eye-catching commercial. Partnering with Rosewood Creative & Feld Films, we provided all the production support (crewing, casting, locations) to bring this colorful campaign to life. Utilizing two homes in Los Angeles, we created multiple environments to feel like this was shot in a half dozen locations while ensuring every scene was perfectly timed and composed for the splitscreen.
Client Instacart Agency Rosewood Prod Co Feld Films Services Production Services
Execution
Making sure the splitscreen was perfectly aligned was critical for the success of this spot. To do this, storyboards were used during the scout to ensure every countertop surface was the same exact distance from the camera in each scene. If one counter was thicker than another, this had to be taken into consideration for VFX and camera placement. During production, we utilized VTR and a click-track to monitor each take and ensure actors hit their marks at the proper moment in the music.
